Printing Press

Here’s Why You Need a Printer in Lexington Kentucky

Even if the internet has become a permanent fixture in our lives, businesses will still benefit from print marketing with the help of a professional printer in Lexington, Kentucky. Econoprint is the best downtown Lexington, KY printing provider. Econoprint can help improve brand awareness and recognition through various print marketing collaterals, from promotional products, bound booklets, letterheads and envelopes, business cards, brochures, direct mail Lexington, and yes – postcards. We also provide magnets, door hangers, parking passes, NCR forms, signs, invitations, black and white and colored printing, banners, posters, and more!

Print marketing utilizes printed media like periodicals, brochures, etc. Print marketing dominated the advertising sector long before digital marketing emerged. It’s the original type of marketing, and its effectiveness hasn’t waned.

Advertisers and businesses enjoy a high probability of reaching their target audiences through print marketing, but the process is slightly different from digital marketing. For example, suppose a restaurant wants to advertise in print. In that case, they consider who their target audience is and where they will be physically, and what they will most likely enjoy reading.

Print marketing has the upper hand when it comes to the sensory value and just being memorable.

Research states that the more senses a person employs at any given time, the more likely they are to recall bits of information. This is because different sensations activate different areas of the brain, so being able to gaze at an ad while touching it increases the person’s engagement with and memory of the ad. Magazine perfume samples, for example, aren’t just there to let the audience know how it smells; they’re also there to help them remember the brand and the ad!

People also believe that print marketing is more reliable. This is because, in general, printed marketing collaterals undergo more quality checking, editing, and proofing, before being distributed to the public. Also, when people look at something that was printed, they are less likely to question the truthfulness and factualness of what’s in front of them.

Print marketing materials are an age-old, compelling form of communication.

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Words Matter

In print marketing, word choice is critical, especially for essential materials like business cards in Lexington, Kentucky. You have limited space to grab the reader’s curiosity and make them interested in what you have to say. Word choice is no less critical when using print materials to communicate. 

You want to use language that is simple to read and comprehend. You’re not writing a college term paper; you’re attempting to increase your business’ revenue by making people more interested and excited about your services and products.

The language of printed marketing materials should be easy to read. Try to tell a story. Your tale should be entertaining and direct your prospect to the action you want them to do, whether a purchase or simple lead generation. Please avoid making the reader work too hard and stay away from anything that will turn them off visually.

Make Materials from Your Favorite Printer in Lexington, Kentucky Super

You don’t need a special degree to make great posters and direct mail in Fayette County. However, there are several fundamentals to keep in mind as you begin the design process:

  • It’s a no-no to use too many images. Images and logos should enhance rather than detract from the design.
  • The materials should be simple to read and comprehend. But, once again, readers shouldn’t have to put in a lot of effort. Instead, pique their interest and make them want to learn more about the product or service.
  • Make use of the entire color spectrum. If you exclusively utilize black and white, your prospects will probably believe you’re cheap.
  • Vary the typefaces and sizes used. This isn’t a justification for artistic freedom. The size of the headlines and sub-headlines should be different. The print material’s body and its call-out boxes and other elements should be distinct but not excessive. Any print marketing content should never be difficult to read.

Steps to KY Print Marketing Success

One of the best things about Lexington, Ky printing materials is that they are ubiquitous and don’t have to be explained.

No one will be confused if they get marketing literature from your company promoting a product, service, or special event. They are not necessary to log in to an online gateway, there is no password to remember, and they are not forced to download anything. So you can promote your real estate agency, your alien-themed donut shop’s grand opening, a much-needed neighborhood yard sale, or a 10-year-lemonade old’s stand.

The return on investment (ROI) from employing these materials to get your message out to the people could be significant, depending on your goal. However, to maximize your return on investment, you must understand how to get those marketing materials in front of your prospects.

Because data is considerably more available today, the days of blanketing an entire area are long gone. Instead, marketers can now quickly create a personalized mailing list based on lifestyle interests, demographics, income, and other factors. That’s the first punch.

The second KO punch is on its way. It’s like throwing money out the window if you don’t know where your contents have the most significant impact (whether measured in sales or lead generation).

You need to know where your promotional print materials are going, if your target demographic is taking advantage of the offer, and if they respond to your call to action. Then, you can optimize your ads and increase your ROI by including trackable phone numbers and unique URLs that reveal how many people visited the webpage.

You can still use PPC marketing or social media to spread the message, and that’s OK. But while you’re at it, could you give print marketing a shot?

Our Office

407 S Broadway
Lexington KY 40508
United States, USA

Contact Us

(859) 253-2003‬

Office Hours

Mon-Fri: 9am – 5pm
Sat-Sun: Closed